# About

I am Joel, a product designer with over a decade of experience in product strategy, design systems, design leadership, and UX.

I have worked with teams across healthcare, insurance, retail, and SaaS on how to better understand their users, leverage design to turn that into products worth shipping, and keep the work tied to the business.

I have always loved building digital products, and keep that at the center of my professional world.

## Experience

- **Marketfully** (2022–2026): From MVP to scalable SaaS through acquisition, then product leadership and AI-based marketing workflows.
- **Dickey's Barbecue** (2021–2021): Digital product design for the launch of Barbecue at Home, plus features across Wing Boss, Big Deal Burger, and Trailer Birds.
- **Centric Digital** (2014–2021): Digital transformation services covering research, design, and development, for clients such as AIG, Kaiser Permanente, Humana, Victoria's Secret, and Dummies.
- **VSPT Wine Group** (2013–2014): Web, graphics, and winery labels across eight brands.

## Education

- **Graphic Design**, Universidad Nacional de Cuyo (2008–2013)

## Capabilities

- Product Design
- Product Strategy
- Team Leadership
- Design Systems
- AI Products
- UX Design
- User Research
- Branding

## Languages

- English (C1)
- Spanish (native)