---
title: 'Dickey\'s Barbecue'
startedAt: '2021'
endedAt: '2021'
summary: 'Digital product design for the launch of Barbecue at Home, plus features across Wing Boss, Big Deal Burger, and Trailer Birds.'
role: 'Senior Product Designer'
---

Dickey's Barbecue is a Texas barbecue restaurant group. Alongside the restaurants, the company ran other brands: virtual concepts for delivery and pickup, and ecommerce so people could cook Dickey's barbecue at home.

I worked remotely. Design and development sat in Croatia. There was also a development team in Argentina. Product and other managers sat in the United States. I was embedded in that mixed team.

Most of my time went to [Barbecue at Home](https://barbecueathome.com/). I led the design of the digital product for its launch.

Barbecue at Home is how Dickey's brings its barbecue staples home. It ships hand-cut meats, sausages, sauces, and rubs to the door, along with recipes and tips for people cooking in their own backyard.

I also worked on features and projects for the other brands in the group: Wing Boss, Big Deal Burger, and Trailer Birds. Those products already existed. The work was new features on top of them, not designing those sites or apps from scratch.

## What I did

For Barbecue at Home I designed how the digital product should work at launch. Someone had to find the meats and boxes, understand what they were ordering, and complete the purchase. The site had to feel like Dickey's, not like a generic shop.

The other brands needed to feel like themselves. We still shared patterns the team could reuse and maintain. Each brand kept its own voice. The shared layer is what made it possible to ship across all of them without starting over.

Those brands lived on more than one surface. Guests met them on the web, on mobile, and through delivery. The job was to keep ordering and discovery coherent without forcing every brand into the same template.

## What I learned

The work ran for eight months. I learned to design inside a multi-brand restaurant group, to ship with teams split across Croatia, Argentina, and the United States, and to take a digital product from design through launch.