Marketfully

From MVP to scalable SaaS through acquisition, then product leadership and AI-based marketing workflows.

Role
Product Design Manager
Type
Full-time
Industry
Marketing / SaaS
Mode
Hybrid
Start
Apr 2022
End
Aug 2026

I joined GetGloby in 2022 as the first product hire, reporting to the CTO and CPO. The product started as translation and localization services. I stayed through the path from MVP to acquisition, then into Marketfully when the platform became part of Marketfully.AI.

The work ran with teams across the U.S. and Europe. The brief was never only screens. It was to shape the product, sharpen the value proposition, and build the systems that would let a small team grow.

From MVP to product

I redesigned the platform from an early MVP into a product teams could run. That meant a cohesive brand, a design system, and a backlog that engineering, product, and design could share.

I led the design function for GetGloby’s translation and localization services. We kept interactions intuitive, kept a culture of user feedback, and looked at new ways to make marketing assets accessible across languages.

I built the product design practice from the ground up: standards, rituals, and a working relationship with engineering. That foundation supported the acquisition by MotionPoint and the move into Marketfully, where GetGloby’s technology now lives inside Marketfully.AI.

After the acquisition

I kept leading how the product is defined, designed, and shipped. I defined team structures, technology stacks, and product roadmaps, and partially managed development.

Marketfully.AI brings together adaptive translation, transcreation, and content creation for global marketing teams. The work sits where design systems, AI-based workflows, and day-to-day marketing needs meet.

I built and led a design and product team — a Product Designer, an AI Solution Designer, and a UX Researcher — who reported directly to me. Together we owned how the product looked, how it behaved, and how we learned from the people using it.

I also built and led an AI team to deliver AI-based solutions, working side by side with QA, engineering, and AI engineers.

I built a design system so product definition and customer experience shared one language across AI-generated marketing assets, translation flows, and the agency brands under Marketfully. UX, UI, and CX stayed connected — the interface had to serve the brand as much as the workflow.