Viña Errázuriz
Digital asset management systems for a Chilean winery.
- Role
- Product Manager
- Type
- Full-time
- Industry
- Wine & Beverage
- Mode
- Remote
- Start
- Feb 2017
- End
- Oct 2020
At Viña Errázuriz I worked as Product Manager on digital asset management: how a winery’s brand and production files actually get used across teams.
Wine companies live on assets. Labels, photography, and dealer materials have to stay findable and consistent, or the brand fragments across markets.
What I did
I developed and executed product strategies for digital asset management systems. That meant collaborating with cross-functional teams to improve the experience and cut friction out of the workflow.
Market research helped decide what to build next. The product had to serve people who were not designers by default: marketing, dealers, and anyone who needed the right file without a scavenger hunt.