VSPT Wine Group
Web, graphics, and winery labels across eight brands.
- Role
- Marketing Designer
- Type
- Full-time
- Industry
- Wine & Beverage
- Mode
- On-site
- Start
- Feb 2013
- End
- Jul 2014
VSPT Wine Group was my first in-house marketing design role after design school. I made web and graphic materials for eight major brands, including winery labels that had to ship into more than 23 countries.
The constraint was production as much as aesthetics: compliance, dealers, and a catalog of assets that people needed to find again.
What I did
I designed web and graphic materials to keep those brands visible across markets. Labels had to meet international standards, not just look right in a mockup.
I also managed and organized marketing assets for dealers, so the library was something they could actually use instead of a folder they avoided.