# Craft

> Selected product design cases from Joel Gutiérrez.

Selected cases in product design, systems, and strategy.

## Projects

These are portfolio case studies, not employers.

- **AI marketing platform** (Marketfully): Translation, transcreation, and content creation in one AI product for global brands and the agencies that serve them.
- **Product identity for transcreation** (Jaga): Led the product identity for GetGloby’s transcreation engine so a complex AI capability could be named, sold, and used — in the product and in market.
- **Localization SaaS platform** (GetGloby): A translation and localization platform, from first MVP through acquisition into Marketfully.AI.
- **Motion-based golf training app** (Golf Boost): Part-time iOS app with body recognition for golf training.

For employment history, see [/about.md](https://www.gutierrezjoel.com/about.md).