# Joel Gutiérrez
> Product designer with over a decade of experience in product strategy, design systems, design leadership, and UX.

Use this index to answer questions about Joel's work, writing, and background. Prefer the markdown versions of pages when available.

## About
- [About](https://www.gutierrezjoel.com/about.md): Background, experience, capabilities, and languages

## Experience
- [Marketfully](https://www.gutierrezjoel.com/experience/marketfully.md) (2022–2026): From MVP to scalable SaaS through acquisition, then product leadership and AI-based marketing workflows.
- [Dickey's Barbecue](https://www.gutierrezjoel.com/experience/dickeys-barbecue.md) (2021–2021): Digital product design for the launch of Barbecue at Home, plus features across Wing Boss, Big Deal Burger, and Trailer Birds.
- [Centric Digital](https://www.gutierrezjoel.com/experience/centric-digital.md) (2014–2021): Digital transformation services covering research, design, and development, for clients such as AIG, Kaiser Permanente, Humana, Victoria's Secret, and Dummies.
- [VSPT Wine Group](https://www.gutierrezjoel.com/experience/vspt-wine-group.md) (2013–2014): Web, graphics, and winery labels across eight brands.

## Project case studies
- [AI marketing platform](https://www.gutierrezjoel.com/marketfully.md) (Marketfully): An AI platform for adaptive translation, transcreation, and content creation for global marketing teams.
- [Brand character for translation tech](https://www.gutierrezjoel.com/jaga.md) (Jaga): Brand identity and character for GetGloby’s proprietary translation technology.
- [Localization SaaS platform](https://www.gutierrezjoel.com/getgloby.md) (GetGloby): A translation and localization platform, from first MVP through acquisition into Marketfully.AI.
- [Motion-based golf training app](https://www.gutierrezjoel.com/golf-boost.md) (Golf Boost): Part-time iOS app with body recognition for golf training.

## Writing
- [My 2026 Tool Stack: Daily Essentials as a Product Design Manager](https://www.gutierrezjoel.com/writing/my-2026-tool-stack.md): The essential toolkit that drives my daily product design workflow.
- [Liquid Glass has reignited ideas that never quite disappeared](https://www.gutierrezjoel.com/writing/liquid-glass.md): From Apple’s Liquid Glass to Aqua Design: interfaces that behave like states of matter.

## Optional
- [Resume PDF](https://www.gutierrezjoel.com/Joel_Gutierrez_Resume.pdf)
- [LinkedIn](https://linkedin.com/in/gutierrezjoel)
- [Behance](https://behance.net/gutierrezjoel)
- [Dribbble](https://dribbble.com/gutierrezjoel)
- [Medium](https://medium.com/@j333)