Golf Boost
Rebranding and an AI-driven iOS rehab product.
- Role
- User Experience Designer
- Type
- Project
- Industry
- Sports / Wellness
- Mode
- Hybrid
- Start
- Apr 2019
- End
- Mar 2021
Golf Boost Software Company sat at the overlap of sport, software, and a related rehab product. As User Experience Designer I worked on the brand and on an AI-driven iOS app that later connected to Rehab Boost.
The work ran in parallel with Centric Digital: one client-services practice, and this product-side stretch in Miami.
What I did
I led the rebranding of Golf Boost, tightening the visual identity and how people met the product. I also designed an AI-driven iOS app for Rehab Boost, so rehabilitation exercises had an interface that was easier to follow.
User interviews kept the work honest. The goal was not a prettier screen. It was an interface that matched how people actually trained and recovered.