Marketfully
Product leadership, team building, and AI-assisted marketing workflows.
- Role
- Product Design Manager
- Type
- Full-time
- Industry
- Marketing
- Mode
- Hybrid
- Start
- Aug 2025
- End
- Aug 2026
After GetGloby was acquired, the product became part of Marketfully. I moved into Product Design Manager and kept leading how the product is defined, designed, and shipped.
Marketfully.AI brings together adaptive translation, transcreation, and content creation for global marketing teams. The work sits where design systems, AI-assisted workflows, and day-to-day marketing needs meet — making that complexity clear enough to use every day.
What I led
I built and led a design and product team — a Product Designer, an AI Solution Designer, and a UX Researcher — who reported directly to me. Together we owned how the product looked, how it behaved, and how we learned from the people using it.
As one of the main product leaders, I worked side by side with QA and engineering. I defined initiatives and projects, shaped the strategy, and stayed close to execution: finding solutions, setting quality bars, and deciding which tools and capabilities the product needed next.
I also built a design system so product definition and customer experience shared one language across AI-generated marketing assets, translation flows, and the agency brands under Marketfully. UX, UI, and CX stayed connected — the interface had to serve the brand as much as the workflow.
Why it matters
This is the same product story as GetGloby, continued at a different scale. The job was still to turn ambiguity into structure — only now across a unified platform, a broader set of brands, and a team I was responsible for growing.