Jaga

Jaga is the face of GetGloby’s translation engine — a system built to understand the nuances of every market and adapt the original message, not just swap words.

The technology needed a brand people could recognize. I led the identity and character design so Jaga felt as precise as the engine behind it, and as approachable as a product that helps marketing teams go global.

Character and identity

The work covered brand identity and character design, alongside the product. Jaga had to hold up in product UI, marketing, and the story we told about what the engine actually does: read context, keep intent, and land in the right market.

This sat inside GetGloby, not next to it. The character was not decoration. It was how a small team made a technical capability feel like a product.

In the product

Jaga’s identity had to work next to translation flows, campaign assets, and the design system we were building at the same time. The brand and the interface had to speak one language — the same requirement I later carried into Marketfully.ai.